The next bigger project I’m building is a meta-skills course bundle for academics. One course at a time.
But as the introduction to AI-powered work will be one of those courses, I was thinking to share what I’m doing in the building front with AI.
So, let’s go!
The Good, The Bad and The Ugly of Our Future Robotic Overlords
If you ever too build28 you will know I’m a big fan of how Ryan Deiss runs digitalmarketer.com. I also just adore their courses. Pricy, but good.
And as soon as they started offering AI-based social media management courses, I knew there’s no turning back. AI is here to stay.
I didn’t buy their course though. It was once again a four-figure kind of deal. Didn’t want to shell $995 at that time to a course I knew I didn’t have the time to dedicate to. But skimming the table of contents, two things caught my eyes: 1) market research and 2) customer value journeys.
Also known as the…
The Good Use of AI:
Last week, we talked about how to align your products with beliefs of the audience. This is a form of market research. And these LLMs have basically devoured the entirety of human thoughts online — they are GREAT for this type of work. I checked my own beliefs against the beliefs it had in mind for academics, and I must admit it’s scary good.
Anyway, a customer value journey is another thing e.g. our old friend ChatGPT is great at!
If you’re not familiar with the concept, all it really is a logical journey of what your customers do on their journey to your highest-paying offer.
Taking my own next project, academic meta-skills course bundle, here’s what we get to start working with:
I know, I know. Pretty generic.
But here comes the magic. You can refine it by giving it constraints.
I’m all about minimalism and building things strictly on the side. So, I told it to rewrite it so that
1) I’m only using Twitter
2) I have only 45 minutes per day
3) I will have a budget of 300 per month to aid the process
4) Add a quick roadmap on how to make it happen
–> it rewrites the original plan plus adds this one:
Now, you have a functional customer journey, with simple instructions on how to get started. Obviously, you don’t trust the AI blindly, as e.g. TweetDeck certainly is not the best tool for creating and scheduling.
Even so, it’s an actionable way to get started (the roadmap) with a longer goal in mind (building everything for the customer value journey)
Now you have a plan. Now’s the time to get your hands dirty and avoid…
The Bad Use of AI:
I’m making a bold assumption here: You wish to stay you. Like, a real human being. So, obviously you should not outsource your writing and thinking to a machine, if your intention is to sound like you and not like a Large Language Model.
“But you can prompt it…” just shut up.
Don’t sell your soul.
Write stuff yourself.
If your goal is to reduce your brains to jelly, go watch NPC videos.
Gang gang, gang gang, ice cream so good.
Note: If you missed the reference above, good. Don’t even go finding it. You’re better off without this trend.
Just learn to write your own content. It’s good for you and it’s good for them.
Now, all this has to do with you: Your product, your content, your style.
But in the digital realm, it’s not all about you.
It gets nasty, and AI is here to accelerate that too, with what I call…
The Ugly Use of AI:
The first dollar I ever earned online was with directly transforming English articles to a Finnish weight loss blog.
Borrow a piece from here, another from there.
In a weird way, that’s what the modern generative AI tools are doing under the hood: recreating what others have created online.
So, obviously you now have tools that generate content in a massive scale.
And I love it!!
Who said dirty is always bad?
So, here’s what I am testing now: https://www.drafthorseai.com/
I talked with the founder (Cody) on Twitter DMs for a minute, just to see they’re legit. Support is amazing. They’re moving fast. They’re breaking things.
And I’m breaking things with them.
Let’s just say my old weight loss blog from 2007 is suddenly publishing brand-spanking-new content again!
Excited to see where this leads!
Recap of The Box this Week:
- Good AI: Market research / customer journeys
- Bad AI: Outsource your creative output
- Ugly AI: Bulk content
And that’s it for this week!
Catch you again next week.