People with fewer skills than you are out there building a brand, boosting their professional growth, and getting paid to do it


...and start with a fool-proof plan:

Introducing the first ever BUILD28



- We launch February 20, 2023 -


  • You will build and launch your first minimum viable side business
  • You will do it in 28 days
  • BUILD28 is delivered via Notion workbooks and live/video sessions (all will be recorded and you can view them whenever convenient)
  • A full refund if you're not 100% satisfied
  • Price: $0.00 for the first edition (starting Feb 20, 2023)


If, for any reason whatsoever, you're not happy with BUILD28, you get a full refund anytime within 28 days after your purchase.

Email me, show me proof that you at least tried, and I'll be happy to refund in full. You keep the course and all materials, and we part as friends. 

Sound fair?



BUILD28 is perfect for anyone looking to take their skills and career to the next level:

  • Professionals wishing to improve their future career prospects
  • Anyone wishing to explore a new challenge, with guidance and in great company
  • Those who want to take control of their financial future instead of endlessly whining about inflation

Simo's coaching has been instrumental in my side businesses over the years, all the way from our monthly brainstorming sessions to concrete ideas on how to pack and sell my skills

Antti Niittyviita

2x CEO, Keynote speaker, tiktok influencer (2m+ followers)

1) Work on you

You'll level-up in fundamental skills in the modern society: building confidence, engineering sticky habits, and staying laser-focused

2) Work on your business

Build a second income stream in just 28 days! From rethinking your idea to implementing it via rapid iteration, you will launch an information product you can be proud of in just four short weeks.

  • BUILD28 opens up new doors and opportunities in your life, both professionally and personally
  • You can apply the knowledge and skills gained from BUILD28 in any profession – a valuable investment if you're looking to improve your career prospects
  • Inside BUILD28 you'll learn from industry veterans about how to best align your job and side business

Who's the weirdo behind BUILD24?

Hi there 👋

I'm Simo.

I'm a full-time academic (Ph.D. Computer Science, Professor) and digital creator. 

At some point when I was just a college student, I started building interesting things online to learn and earn.

And then I never stopped.

It's in my blood now. And I want to invite you to the fast track into this world.

Before we get to the the why, here's just a sample of what I've done:

Weight loss site up and earning monthly passive income for over 13 years,

Wordpress plugins (yikes this was a mistake),

a boatload of paid advertising campaigns,

high-ticket lead generation for dentists,

email lists in a dozen niches,

coupon sites for families,

freebie curation site,

affiliate marketing, 


poll sites...

...and I probably forgot a handful! And deliberately left out many dodgy schemes in niches too dirty to talk about here I'm not too proud of anyway.

And my newest hobbies are high-ticket ones: 1-1 coaching and paid seminars. 

Because this is pretty cool:


This isn't just about money.

Sure, money is fun. But can you imagine how great it's to work on things with a purpose?

It's great. 

My philosophy about building online now is about three things:

1) Learning new skills,

2) Exploring curiosities, and

3) The incredible freedom to build anything!

The first one is the big one.

Just as an example, you can learn to write better when you build and sell online.

For me, that skill has landed many of the big wins in my 9-5. 

Here's a clip of a message one (rather famous) course owner sent to his tens of thousands of followers:

...I scored an almost one million dollar grant (at least partially) by learning to write as part of a fun side hobby.

Cool, eh?

This is what I want you to do as well: Take your personal and professional skillset to the next level by building a side business that helps you in some way.

Because a side business you build from the start for the right reasons enables you to:

  • Stack new skills and get an edge in the hyper-competitive modern job market
  • Network far beyond what is possible in your job
  • Gain a greater sense of autonomy in life
  • Explore your wildest curiosities
  • Exit your comfort zone

In BUILD24, I will teach you everything I've learned over the past 15 years of continuous trial-and-error.

I'm leaving nothing out.

And I will bring in friends as co-instructors to share their experiences.

But you will also teach each other. Everyone has something to teach and share. 

This is a four-week program for all of us to get better together.

For this time only, BUILD24 is free for you.

The next one will not.

Sign up now to secure your spot in the next BUILD24 ($0.00)

Over the four weeks, Feb 20 - Mar 19 2023, you will:

Week 1: build your Mindset

Listen, you already have what it takes. During week 1, you'll learn exactly how to approach the fabulous world of side businesses so that you won't burn out, will have the right expectations, and will build on a solid foundation.

The week will culminate in you being 100% sure on what to create during BUILD24.

Week 2: build your product

Speed is king. In just one week, you will put together your minimum viable product that you can start selling already during BUILD24. Once you have your first version, you will be able to polish and extend it to different variations endlessly.

The week will culminate in you being done with the first version.

Week 3: build your sales system

You'll work out a natural way to start selling your product, both the where and the how. You'll make an exact plan to promote your new baby successfully and consistently. And you'll polish your product to make it even better.

The week will culminate in you upgrading your social profiles to represent your new identity and professional growth.

Week 4: build your future!

You'll launch. And since this is a group effort, you'll get help from everyone else. You'll also get to help everyone. Get testimonials, reviews, feedback – social proof worth thousands of dollars when used right. It's a party.

The week will culminate in you graduating as a proud creator instead of a mere consumer!

Here's how, in practice:

When we launch, you'll be invited to a private Discord Server.

At the start of each week, you will get the learning materials: video lessons, task lists to complete, and live sessions with our guest teachers. Everything will be recorded and you can proceed at your own pace.

You will have access to Discord channels to brainstorm and network together at all times, and a new one will be opened for each of the separate stages of BUILD24.

And of course I will be there too!

But know that this is a group effort – chances are, you will have something to teach to everyone! So I invite you to do just that.

In four weeks from now, you could walk away with:

  • Your new side business you can be proud of
  • A network of friends to work together with on your way to greater success
  • An unstoppable mindset about self-growth, through building your future online


BONUS 1: Content Lab 3000 (Worth $149)

Get BUILD28 and you'll get to duplicate my personal online laboratory, which takes out all the guesswork and tedious planning of online content creation. You'll learn how to write amazing threads, tweets and how to plan and distribute (and multiply) your newsletter content. No more stress!


BONUS 2: Launch It! (Worth $47)

Master a habit-based approach to building online. Learn a science-based approach to building without burnout with this standalone video course. Included in your BUILD28!


BONUS 3: Five Factors of Focus (Worth $67)

Speed is king. The best way to build fast is to squeeze everything out of your daily building blocks. Learn to sustain attention on the one task at hand to multiply your productivity. This is a replay of a seminar I sell for corporate teams for $1999 (and the replays for $79).


What are you waiting for?

Frequently asked questions

Who is this for?

The idea participant is an industry professional with a minimum of 2-3 years of experience. Any experience should be ok, as that typically mean you have some skills that others can benefit from. Don't overthink now – we'll help you figure out what's worthy of being productized!

What should I build?

In general, an eBook or a short video-based course. Some people have seen great success with short PDF checklists too, or simple Notion dashboards. We go for things that are easy to build, easy to sell. This is not for creating software, filling surveys or creating a business to walk the neighbourhood dogs. This is about information products online.

How much time do I need?

Not that much. But your product is not going to be building itself either. I suggest a minimum of 30-45 minutes of daily work. That guarantees a good outcome. You can take days off (we all have lives to lead) but consistency and not giving up is key. 

But I don't have anything to teach...

You do. You really do. You just haven't done the work to find out what. In this course, you will do just that. And I'll help you. The trick is not in the skills, it's in the audience -- but you'll learn about this inside then! 

About Simo Hosio, Ph.D. 

Professor, Digital Creator

I'm a scientist-educator 9-5 and a creator 24/7. I've built, launched, failed, succeeded more times than I care to count over the past 15 years. And now I'm sharing the journey and empowering others do the same: Build a side business online that 1) looks and feels like you and 2) supports your professional growth, 3) forces you out of your comfort zone. And sure, it can also print you cash, no harm in that, but that's not our primary goal here.